Landing pages are an increasingly important part of any inbound marketing strategy. Whether you clicked on an online advertisement, downloaded a white paper, or registered for an event or webinar, it is probably a landing page that got you there.
A landing page is a unique page on your website that’s built to serve a specific purpose and is typically targeted at a particular audience with a goal of capturing contact information. But how do you maximize conversion of your landing page? Here are six simple tips to make your landing page convert: