In a world where website visitors are growing increasingly impatient, manufacturers have the difficult task of selling complex products and…
Why Manufacturers Are Hesitant to Try Live Chat
Although live chat has been around for some time, manufacturers can be reluctant to diverge from the standard way of…
Chatbots vs. Live Chat: How Artificial Intelligence Affects Website Visitors Experience
With artificial intelligence on the rise, so too is the consumer’s desire for instant gratification. So which software do most…
Why You Need a Comprehensive Lead Generation Program
1) In a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions. (Source:…
The Winner’s Shortcut
"How do I get there faster?" "Why do some people succeed more rapidly than others?" "Isn't there an easier way…
What’s Next for LinkedIn After Microsoft Deal
In case you missed it, Microsoft recently agreed to acquire LinkedIn for 26.2 billion dollars. If you are one of LinkedIn’s…
The Emotional Maturity Success Hack
This post was originally published by Interchanges CEO Chris Patterson on LinkedIn Pulse. Are you mature enough to succeed? I've…
Why WordPress is the Best Content Management System
Choosing the right content management system is critical to virtually every aspect of your website, especially its marketing potential. Whether…
The Key to Effective Marketing Automation
In an era where most of the buying process is complete by the time a prospect is ready to engage…
A Simple Guide to Organic Search Engine Optimization
When it comes to search engine optimization (SEO), it can often appear intimidating or overwhelming due to its highly technical,…