How to Choose the Right Lead Generation Campaign

Lead generation. It seems so simple, yet many businesses struggle to consistently generate new opportunities. In an ever changing digital media landscape, how can your business break through the noise?

Don’t you just love being caught off guard by a random stranger trying to sell you something over the phone? Or having to sit through a commercial break while trying to watch your favorite TV show (these are rhetorical questions)?

Cold calling, tv ads and other traditional marketing strategies are no longer effective (all commercials are good for nowadays is to take a quick scroll through your Instagram feed).

It’s time for traditional marketing methods to take a back seat to a more modern marketing approach: inbound marketing.

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Why You Need a Comprehensive Lead Generation Program

Lead generation is a key aspect of the marketing process, but more importantly, it’s essential to business growth. If your company does not have a lead generation program in place today, maybe we can help convince you.

Lead generation is the process of attracting potential customers – and is the primary driver of growth for your business. Even if you have the most surefire product or service in the world, your business is doomed to fail if no one knows about it.

Unfortunately, lead generation is also one of the biggest challenges marketers face. According to CSO Insights, 68 percent of businesses report struggling with lead generation.

Still not convinced your business needs to give lead generation a try? Here we’ll breakdown 10 statistics that help outline the importance of a comprehensive lead generation program.

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How to Use LinkedIn for Lead Generation

What began as a professional networking site, LinkedIn has evolved into the premier social platform for B2B lead generation. How do you go about using the social networking site to generate leads for your business?

When we first meet with potential clients, their biggest challenge is often finding a consistent strategy for generating leads.

Identifying the problem is always simple, if only the fix were that easy. If you’ve been struggling to generate leads for your business, don’t worry. We’ve all been there before. We all know the struggle.

Lead generation is critical, but finding the strategy or platform that works best for your business can be overwhelming. Your competitors may utilize email marketing, Facebook, or Google Adwords, or perhaps live chat (you may have tried some of these strategies yourself). While there are plenty of methods you can use to generate leads, one of our favorites is LinkedIn (apparently we’re not alone in our thinking, as more than 80% of B2B leads from social media come from LinkedIn).

However, how do you use LinkedIn effectively for this purpose?

Below are some of our best tips on how to use LinkedIn for lead generation.

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Lead Generation For Manufacturers From a Website Live Chat Strategy

In a world where website visitors are growing increasingly impatient, manufacturers have the difficult task of selling complex products and services online. What makes website live chat a lead generation strategy worth adopting?

For manufacturers, the search for a consistent strategy to generate leads can feel like a never-ending quest. As an industry, manufacturing can represent many different types of companies. Some manufacturers produce smaller products that require little interaction with the buyer. Others produce complex products that require longer buying cycles. This makes it difficult to find a one-size fits all strategy that will work no matter what the product. While website live chat has always had the reputation as a solid customer support tool, it is starting to gain traction as an effective strategy for generating leads. Here is how live chat can aid manufacturers in their quest to generate more leads online. Read more

The Emotional Maturity Success Hack

Are you mature enough to succeed?

I’ve been in business for more than 25 years now. In that time I have been able to observe and analyze what it takes for individuals to get promoted, advance and stretch their potential. I’ve found that one of the most important aspects for success is emotional maturity aka attitude. Here are a couple of signs that you are dealing with an emotionally mature person. Read more

Digital Marketing Trends to Watch in 2021

It’s a new year. 2020 was not kind to any of us. The pandemic had an impact on every business. As marketers, this past year upended how we typically operate. Many of the strategies we had used for years were not as effective or no longer applied. 

While we would all probably like to leave 2020 in the past, perhaps there are some things we can take with us. We saw more products and services move online, and a number of new trends emerge. Here are a few of the marketing trends we think your business should consider to help you engage and retain current customers and generate more traffic and leads in 2021.

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The Winner’s Shortcut

“How do I get there faster?”

“Why do some people succeed more rapidly than others?”

“Isn’t there an easier way to success?”

These are questions I have asked myself over and over through the years. Do you want some great news?! There IS a shortcut to achievement.

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Did Your Organic Rankings Crash After the Latest Google Core Update?

On May 4, Google announced its latest core update. In the weeks since its release, here’s what we know and what to do if your website was negatively impacted.

The stock market often exhibits volatility in reaction to a significant event (maybe a global pandemic, for instance). Google search engine rankings react in a similar fashion. Over time, your rankings have probably gone up or down ever so slightly, then when something significant occurs, such as a Google Core Update, your rankings might plummet.

As a business owner or marketer, why should this matter to you? Well, a loss in rankings often leads to a drop in website traffic and potentially a decline in new leads or sales. So, what should you do if your rankings were negatively impacted by Google’s latest core update? For starters, let’s try to understand what exactly a Google core update is, and why this most recent update was so impactful.

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4 Ways to Improve Customer Engagement with Live Chat

Customer engagement is vital to any business. When thinking about customer engagement, you need to go beyond the typical level of service and support many customers have come to expect.

Your customers want to feel important. They want to feel like they matter to you. They may even want to feel like the most important person in the world, if only for a moment.

It needs to be clear you value your relationship with them and not just the money they spend at your business. You need to establish an emotional connection between your business and your customers.

In a traditional brick and mortar setup, this is simple. A level of personal touch can be easily achieved – a greeting at the door, the ability to answer their questions in real-time, and so on.

How can you translate that level of service and care over to your website?

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Adapting Your Marketing Strategy During the Coronavirus (COVID-19)

From practicing social distancing to continually washing our hands and now wearing masks, the Coronavirus has caused us all to shift the way we normally operate. For business owners and marketers, this includes adjusting your marketing strategy.

Life as we know it has been flipped upside down. A month or so ago, your ad campaigns were probably humming along. You may have been on your way to a trade show, or attending an in-person meeting with a prospective client.

Since then, a lot has changed. Now is the time to proactively look for new avenues to generate business, while also maintaining relationships with your existing customers.

Here are a few tips to help you navigate this unprecedented time, specifically as it pertains to your digital marketing strategy:

Consumers Spending More Time Online

We’re all stuck at home. With no restaurants to go to, or sporting events to attend, Americans are spending more time online. What does that mean for you as a marketer? Hopefully its pretty clear. Now is the time to put yourself out there. If you’re not running ad campaigns, it’s as good a time as any to jump in.

Many of our clients run pay-per-click ads and the latest trend we are seeing is that paid ads are becoming cheaper. It makes sense because the way these ad networks make money is through an auction system. With less competition to help drive up the cost for ads there isn’t as much competition for the inventory, so the cost per click decreases.

Industry Conferences and Trade Shows

Industry conferences and trade shows were likely a major part of your marketing spend. These events are relied upon, as they are a core part of our business when it comes to generating new business and nurturing relationships with existing clients. Now, most, if not all, of these events have been canceled or postponed for the foreseeable future.

So, what should you do moving forward?

Moving towards virtual events and digital engagement will be a key difference-maker in maintaining growth in the coming months. Another tool to consider – LinkedIn. It’s underrated as a lead generation platform, and for its ability to communicate your value to current customers.

What You Can Do In the Meantime

Sometimes we simply don’t have the time to look at all the things we are doing on a daily or even a weekly basis. We often take the mindset of “set it and forget it.”

While that may have worked for Ron Popiel, that’s never a good strategy to take when it comes to your marketing.

While keeping things in perspective, now is a good time to review and potentially revamp your digital marketing strategy. Maybe you’ve been putting off redoing your website or maybe you haven’t updated the content of your ad campaigns for a few months.

Over these next however many months, most of us won’t be making that daily commute to work each day, or a few days on our calendar have been cleared. Now’s the time to use those extra hours to get a head start.

In a nutshell, it is a perfect time to work on your business, not in it.

Contact us today to find out more.