The Emotional Maturity Success Hack

Are you mature enough to succeed?

I’ve been in business for more than 25 years now. In that time I have been able to observe and analyze what it takes for individuals to get promoted, advance and stretch their potential. I’ve found that one of the most important aspects for success is emotional maturity aka attitude. Here are a couple of signs that you are dealing with an emotionally mature person. Read more

Digital Marketing Trends to Watch in 2021

It’s a new year. 2020 was not kind to any of us. The pandemic had an impact on every business. As marketers, this past year upended how we typically operate. Many of the strategies we had used for years were not as effective or no longer applied. 

While we would all probably like to leave 2020 in the past, perhaps there are some things we can take with us. We saw more products and services move online, and a number of new trends emerge. Here are a few of the marketing trends we think your business should consider to help you engage and retain current customers and generate more traffic and leads in 2021.

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The Winner’s Shortcut

“How do I get there faster?”

“Why do some people succeed more rapidly than others?”

“Isn’t there an easier way to success?”

These are questions I have asked myself over and over through the years. Do you want some great news?! There IS a shortcut to achievement.

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How to Use LinkedIn for Lead Generation

What began as a professional networking site, LinkedIn has evolved into the premier social platform for B2B lead generation. How do you go about using the social networking site to generate leads for your business?

When we first meet with potential clients, their biggest challenge is often finding a consistent strategy for generating leads.

Identifying the problem is always simple, if only the fix were that easy. If you’ve been struggling to generate leads for your business, don’t worry. We’ve all been there before. We all know the struggle.

Lead generation is critical, but finding the strategy or platform that works best for your business can be overwhelming. Your competitors may utilize email marketing, Facebook, or Google Adwords, or perhaps live chat (you may have tried some of these strategies yourself). While there are plenty of methods you can use to generate leads, one of our favorites is LinkedIn (apparently we’re not alone in our thinking, as more than 80% of B2B leads from social media come from LinkedIn).

However, how do you use LinkedIn effectively for this purpose?

Below are some of our best tips on how to use LinkedIn for lead generation.

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Did Your Organic Rankings Crash After the Latest Google Core Update?

On May 4, Google announced its latest core update. In the weeks since its release, here’s what we know and what to do if your website was negatively impacted.

The stock market often exhibits volatility in reaction to a significant event (maybe a global pandemic, for instance). Google search engine rankings react in a similar fashion. Over time, your rankings have probably gone up or down ever so slightly, then when something significant occurs, such as a Google Core Update, your rankings might plummet.

As a business owner or marketer, why should this matter to you? Well, a loss in rankings often leads to a drop in website traffic and potentially a decline in new leads or sales. So, what should you do if your rankings were negatively impacted by Google’s latest core update? For starters, let’s try to understand what exactly a Google core update is, and why this most recent update was so impactful.

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4 Ways to Improve Customer Engagement with Live Chat

Customer engagement is vital to any business. When thinking about customer engagement, you need to go beyond the typical level of service and support many customers have come to expect.

Your customers want to feel important. They want to feel like they matter to you. They may even want to feel like the most important person in the world, if only for a moment.

It needs to be clear you value your relationship with them and not just the money they spend at your business. You need to establish an emotional connection between your business and your customers.

In a traditional brick and mortar setup, this is simple. A level of personal touch can be easily achieved – a greeting at the door, the ability to answer their questions in real-time, and so on.

How can you translate that level of service and care over to your website?

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Adapting Your Marketing Strategy During the Coronavirus (COVID-19)

From practicing social distancing to continually washing our hands and now wearing masks, the Coronavirus has caused us all to shift the way we normally operate. For business owners and marketers, this includes adjusting your marketing strategy.

Life as we know it has been flipped upside down. A month or so ago, your ad campaigns were probably humming along. You may have been on your way to a trade show, or attending an in-person meeting with a prospective client.

Since then, a lot has changed. Now is the time to proactively look for new avenues to generate business, while also maintaining relationships with your existing customers.

Here are a few tips to help you navigate this unprecedented time, specifically as it pertains to your digital marketing strategy:

Consumers Spending More Time Online

We’re all stuck at home. With no restaurants to go to, or sporting events to attend, Americans are spending more time online. What does that mean for you as a marketer? Hopefully its pretty clear. Now is the time to put yourself out there. If you’re not running ad campaigns, it’s as good a time as any to jump in.

Many of our clients run pay-per-click ads and the latest trend we are seeing is that paid ads are becoming cheaper. It makes sense because the way these ad networks make money is through an auction system. With less competition to help drive up the cost for ads there isn’t as much competition for the inventory, so the cost per click decreases.

Industry Conferences and Trade Shows

Industry conferences and trade shows were likely a major part of your marketing spend. These events are relied upon, as they are a core part of our business when it comes to generating new business and nurturing relationships with existing clients. Now, most, if not all, of these events have been canceled or postponed for the foreseeable future.

So, what should you do moving forward?

Moving towards virtual events and digital engagement will be a key difference-maker in maintaining growth in the coming months. Another tool to consider – LinkedIn. It’s underrated as a lead generation platform, and for its ability to communicate your value to current customers.

What You Can Do In the Meantime

Sometimes we simply don’t have the time to look at all the things we are doing on a daily or even a weekly basis. We often take the mindset of “set it and forget it.”

While that may have worked for Ron Popiel, that’s never a good strategy to take when it comes to your marketing.

While keeping things in perspective, now is a good time to review and potentially revamp your digital marketing strategy. Maybe you’ve been putting off redoing your website or maybe you haven’t updated the content of your ad campaigns for a few months.

Over these next however many months, most of us won’t be making that daily commute to work each day, or a few days on our calendar have been cleared. Now’s the time to use those extra hours to get a head start.

In a nutshell, it is a perfect time to work on your business, not in it.

The Human Element: Treat Your Website Like a Trade Show Booth

Blurred, defocused background of public event exhibition hall. Business trade show or commercial activity concept

We’ve been helping companies add a human element to their website for over 17 years. If there is anything we’ve learned, in the B2B sales and marketing environment, one thing remains constant — people like to do business with people.

In the past year, attending trade shows has become a key component of our marketing strategy. In the digital age, it may seem strange for a trade show to serve as a crucial aspect of a marketing strategy, but what we’ve found is people crave the human connection. A trade show provides the perfect opportunity to add a human element to your brand and build trust with potential customers.

Why should your website be any different?

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How to Optimize Your Profile on LinkedIn

Generating leads with LinkedIn starts with an engaging profile. If you haven’t updated your job experience since you were an intern, or your profile picture is from your days as a baby-faced undergraduate, it may be time to make a few changes.

Your LinkedIn profile. If you’re like most people, you set it up one time when you were looking for a job, promptly forgot your password and probably haven’t tried to log back in since. If that’s the case, you may be missing out on LinkedIn’s full range of capabilities.

While it’s still a good place to find a job, in recent years, LinkedIn has grown as a platform where companies can connect with prospects and generate leads. If you’d like to start using LinkedIn in this fashion, it starts with a revamped profile.

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Lead Generation For Manufacturers From a Website Live Chat Strategy

Lead generation manufacturers

In a world where website visitors are growing increasingly impatient, manufacturers have the difficult task of selling complex products and services online. What makes website live chat a lead generation strategy worth adopting?

For manufacturers, the search for a consistent strategy to generate leads can feel like a never-ending quest. As an industry, manufacturing can represent many different types of companies. Some manufacturers produce smaller products that require little interaction with the buyer. Others produce complex products that require longer buying cycles. This makes it difficult to find a one-size fits all strategy that will work no matter what the product. While website live chat has always had the reputation as a solid customer support tool, it is starting to gain traction as an effective strategy for generating leads. Here is how live chat can aid manufacturers in their quest to generate more leads online. Read more

Contact us today to find out more.