How to Optimize Your Profile on LinkedIn

Building credibility on LinkedIn starts with an engaging profile. If you haven’t updated your job experience since you were an intern, or your profile picture is from your days as a baby-faced undergraduate, it may be time to make a few changes.

Your LinkedIn profile. If you’re like most people, you set it up one time when you were looking for a job, promptly forgot your password and probably haven’t tried to log back in since. If that’s the case, you may be missing out on LinkedIn’s full range of capabilities.

While it’s still a good place to find a job, in recent years, LinkedIn has grown as a platform where companies can connect with prospects and generate leads. If you’d like to start using LinkedIn in this fashion, it starts with a revamped profile.

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Why WordPress is the Best Content Management System

While it may not be as flashy as a few of its counterparts, in the end WordPress is just as, If not more than capable of getting the job done.

Choosing the right content management system is critical to the functionality of your website, especially its marketing potential.

Whether you are a marketer or a business owner, wouldn’t you want to use the best content management system to make sure your marketing initiatives are being met?

WordPress can sometimes get a bad rap among the various content management systems that are out there. Since WordPress began as a blogging platform, businesses tend to think it is too simple to support the more complex features they desire in a website. However, over time WordPress has evolved as a content management system (CMS) and is the most popular of its kind. In fact, today WordPress powers more than 40 percent of the web. 

Why choose WordPress for your website? What is so great about this CMS? Why is it the right choice for your business? Here are a few benefits to keep in mind.

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A Simple Guide to Search Engine Optimization

What is the average load time for the pages on your website? Is your website structure leading to a high percentage bounce rate? Is your website producing high quality traffic? Don’t know the answer to any of these questions? We’re here to help with a simple guide to search engine optimization.

When it comes to search engine optimization (SEO), it can appear intimidating or overwhelming due to its highly technical, always-changing nature. It is one of those things that everyone with a website knows they need to do, but no one is completely sure if they are doing it right.

If you were to ask your web developer, he or she would tell you SEO has to do with the design of your website.

If you were to ask your copywriter, he or she would tell you it has to do with the content on the page.

In a sense, each party is correct, but there is so much more that goes into having a website that is optimized for the search engines.

The truth is, unless you have an experienced in-house SEO team or hire an outsourced digital marketing agency to help you out, organic SEO can be quite difficult to master on your own.

Here, we’ll try to outline a few of the basics to help you gain a better understanding. Let’s start from the top. Read more

How to Choose the Right Lead Generation Campaign

Lead generation. It seems so simple, yet many businesses struggle to consistently generate new opportunities. In an ever changing digital media landscape, how can your business break through the noise?

Don’t you just love being caught off guard by a random stranger trying to sell you something over the phone? Or having to sit through a commercial break while trying to watch your favorite TV show (these are rhetorical questions)?

Cold calling, tv ads and other traditional marketing strategies are no longer effective (all commercials are good for nowadays is to take a quick scroll through your Instagram feed).

It’s time for traditional marketing methods to take a back seat to a more modern marketing approach: inbound marketing.

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Why You Need a Comprehensive Lead Generation Program

Lead generation is a key aspect of the marketing process, but more importantly, it’s essential to business growth. If your company does not have a lead generation program in place today, maybe we can help convince you.

Lead generation is the process of attracting potential customers – and is the primary driver of growth for your business. Even if you have the most surefire product or service in the world, your business is doomed to fail if no one knows about it.

Unfortunately, lead generation is also one of the biggest challenges marketers face. According to CSO Insights, 68 percent of businesses report struggling with lead generation.

Still not convinced your business needs to give lead generation a try? Here we’ll breakdown 10 statistics that help outline the importance of a comprehensive lead generation program.

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How to Use LinkedIn for Lead Generation

What began as a professional networking site, LinkedIn has evolved into the premier social platform for B2B lead generation. How do you go about using the social networking site to generate leads for your business?

When we first meet with potential clients, their biggest challenge is often finding a consistent strategy for generating leads.

Identifying the problem is always simple, if only the fix were that easy. If you’ve been struggling to generate leads for your business, don’t worry. We’ve all been there before. We all know the struggle.

Lead generation is critical, but finding the strategy or platform that works best for your business can be overwhelming. Your competitors may utilize email marketing, Facebook, or Google Adwords, or perhaps live chat (you may have tried some of these strategies yourself). While there are plenty of methods you can use to generate leads, one of our favorites is LinkedIn (apparently we’re not alone in our thinking, as more than 80% of B2B leads from social media come from LinkedIn).

However, how do you use LinkedIn effectively for this purpose?

Below are some of our best tips on how to use LinkedIn for lead generation.

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Lead Generation For Manufacturers From a Website Live Chat Strategy

In a world where website visitors are growing increasingly impatient, manufacturers have the difficult task of selling complex products and services online. What makes website live chat a lead generation strategy worth adopting?

For manufacturers, the search for a consistent strategy to generate leads can feel like a never-ending quest. As an industry, manufacturing can represent many different types of companies. Some manufacturers produce smaller products that require little interaction with the buyer. Others produce complex products that require longer buying cycles. This makes it difficult to find a one-size fits all strategy that will work no matter what the product. While website live chat has always had the reputation as a solid customer support tool, it is starting to gain traction as an effective strategy for generating leads. Here is how live chat can aid manufacturers in their quest to generate more leads online. Read more

The Emotional Maturity Success Hack

Are you mature enough to succeed?

I’ve been in business for more than 25 years now. In that time I have been able to observe and analyze what it takes for individuals to get promoted, advance and stretch their potential. I’ve found that one of the most important aspects for success is emotional maturity aka attitude. Here are a couple of signs that you are dealing with an emotionally mature person. Read more

Digital Marketing Trends to Watch in 2021

It’s a new year. 2020 was not kind to any of us. The pandemic had an impact on every business. As marketers, this past year upended how we typically operate. Many of the strategies we had used for years were not as effective or no longer applied. 

While we would all probably like to leave 2020 in the past, perhaps there are some things we can take with us. We saw more products and services move online, and a number of new trends emerge. Here are a few of the marketing trends we think your business should consider to help you engage and retain current customers and generate more traffic and leads in 2021.

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The Winner’s Shortcut

“How do I get there faster?”

“Why do some people succeed more rapidly than others?”

“Isn’t there an easier way to success?”

These are questions I have asked myself over and over through the years. Do you want some great news?! There IS a shortcut to achievement.

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Contact us today to find out more.