How to Effectively Convey Your Value Proposition

Why should people buy from you? Sometimes it is very difficult to express your value in just one sentence. When creating your value proposition, you are making a promise to your customer. The key is to create a value proposition that is effective—and a promise which you can keep. Consider these three simple steps when writing yours.

  • Define your customer’s needs – Before you can make a promise, you have to know what you are trying to accomplish. Sit down and determine the problem you are trying to solve.
  • Evaluate your solution – Are you repairing a problem, replacing an existing solution, improving upon the standard or something else? Know where your product or service fits in the big picture.
  • Keep it simple – Just like that journalism class you took in high school, remember “who, what, when, where and why.” When building your value proposition, make sure you hit each of these points and you will cover all the basics.

While a value proposition is important, writing one shouldn’t be stressful. Be genuine and make a promise you can keep. Your customers will sense your honesty and likely feel more impressed than if you use endless industry terminology and over-the-top guarantees.

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