Why WordPress is the Best Content Management System

Choosing the right content management system is critical to virtually every aspect of your website, especially its marketing potential. Whether you are a web developer or a business owner, wouldn’t you want to use the best content management system to make sure your marketing initiatives are being met?

WordPress can sometimes get a bad rap among the various content management systems that are out there. Since WordPress began as a blogging platform, businesses tend to think it is too simple to support the more complex features they desire in a website. However, over time WordPress has evolved as a content management system and is the most popular of its kind. In fact, today WordPress powers more than 24 percent of the web. Why choose WordPress for your website? Here are a few benefits to keep in mind.

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The Key to Effective Marketing Automation

In an era where most of the buying process is complete by the time a prospect is ready to engage with sales, effective marketing automation is the key to engaging potential customers early and often in the sales process.

While there has been an increase in the adoption of marketing automation in recent years, it is not as easy to implement as you may think.

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A Simple Guide to Organic Search Engine Optimization

When it comes to search engine optimization (SEO), it can often appear intimidating or overwhelming due to its highly technical, always-changing nature. The truth is, unless you have an experienced in-house SEO team or hire an outsourced digital marketing agency to help you out, organic SEO can be quite difficult to master on your own.

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How Google Accelerated Mobile Pages are Changing the Way the Web Works

In its ongoing effort to take over the digital world, Google is once again changing the web as we know it.

As smartphones and tablets continue to transform the way we access information, the amount of people using their phone to consume the news continues to rise. In fact, the percentage of people using mobile to access media is now significantly higher compared to desktop. However, the mobile experience can often leave a lot to be desired.

With the introduction of its new Accelerated Mobile Pages, Google is aiming to dramatically improve the performance of the mobile web.

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Why You Should Outsource Digital Marketing

Every marketing department goes through the same internal debate: Should we outsource digital marketing or bring it in-house?

While the decision to outsource digital marketing may seem difficult, it is often very clear-cut. As buying behaviors continue the shift toward online media, the prevalence of digital marketing continues to grow. In fact, in 2016, the average firm will allocate 30 percent of their marketing budget to online. With that trend expected to continue in the coming years, it will be more important than ever before to have a team of experienced experts that know how to run a successful digital marketing campaign.

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How to Choose the Right Lead Generation Campaign

The days of cold calling to generate leads are over. As today’s consumer grows more frustrated at being interrupted by a telemarketer, inbound marketing has emerged as the primary lead generation tactic.

For most marketers, the goal is to generate leads that will eventually become paying customers. That’s where we can help. Here’s four lead generation strategies and how to determine if it is the right one for you:

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How to Maximize Conversion of Your Landing Page

Landing pages are an increasingly important part of any inbound marketing strategy. Whether you clicked on an online advertisement, downloaded a white paper, or registered for an event or webinar, it is probably a landing page that got you there.

A landing page is a unique page on your website that’s built to serve a specific purpose and is typically targeted at a particular audience with a goal of capturing contact information. But how do you maximize conversion of your landing page? Here are six simple tips to make your landing page convert:

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3 Benefits of Whitepapers for Content Marketing

A whitepaper has the power to be a valuable content marketing tool. However, with all the different types of content you can utilize in your organization’s marketing programs, why would you choose to use a whitepaper? That’s where we can help. Here are three benefits of using whitepapers in your content marketing strategy:

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How Live Chat Converts Website Visitors Into Sales Leads

Web-based customer support and selling complex products and services are two major challenges being faced by businesses. Website visitors are growing increasingly impatient – a point illustrated by the fact that more than 83 percent of Internet users are likely to leave a website if they feel they have too many clicks to find what they are looking for. Live Site Greeter, a variation on the traditional live chat software, is an effective way for online businesses to overcome this challenge.

Can you imagine a store where nine out of ten customers left without buying and no one ever asked them what they were looking for? We’ve come up with the solution for you. Live Site Greeter is proven to increase the conversion on your website. Here’s how it works:

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