How Google Accelerated Mobile Pages are Changing the Way the Web Works

In its ongoing effort to take over the digital world, Google is once again changing the web as we know it.

As smartphones and tablets continue to transform the way we access information, the amount of people using their phone to consume the news continues to rise. In fact, the percentage of people using mobile to access media is now significantly higher compared to desktop. However, the mobile experience can often leave a lot to be desired.

With the introduction of its new Accelerated Mobile Pages, Google is aiming to dramatically improve the performance of the mobile web.

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Why You Should Outsource Digital Marketing

Every marketing department goes through the same internal debate: Should we outsource digital marketing or bring it in-house?

While the decision to outsource digital marketing may seem difficult, it is often very clear-cut. As buying behaviors continue the shift toward online media, the prevalence of digital marketing continues to grow. In fact, in 2016, the average firm will allocate 30 percent of their marketing budget to online. With that trend expected to continue in the coming years, it will be more important than ever before to have a team of experienced experts that know how to run a successful digital marketing campaign.

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How to Choose the Right Lead Generation Campaign

The days of cold calling to generate leads are over. As today’s consumer grows more frustrated at being interrupted by a telemarketer, inbound marketing has emerged as the primary lead generation tactic.

For most marketers, the goal is to generate leads that will eventually become paying customers. That’s where we can help. Here’s four lead generation strategies and how to determine if it is the right one for you:

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How to Maximize Conversion of Your Landing Page

Landing pages are an increasingly important part of any inbound marketing strategy. Whether you clicked on an online advertisement, downloaded a white paper, or registered for an event or webinar, it is probably a landing page that got you there.

A landing page is a unique page on your website that’s built to serve a specific purpose and is typically targeted at a particular audience with a goal of capturing contact information. But how do you maximize conversion of your landing page? Here are six simple tips to make your landing page convert:

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3 Benefits of Whitepapers for Content Marketing

A whitepaper has the power to be a valuable content marketing tool. However, with all the different types of content you can utilize in your organization’s marketing programs, why would you choose to use a whitepaper? That’s where we can help. Here are three benefits of using whitepapers in your content marketing strategy:

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How Live Chat Converts Website Visitors Into Sales Leads

Web-based customer support and selling complex products and services are two major challenges being faced by businesses. Website visitors are growing increasingly impatient – a point illustrated by the fact that more than 83 percent of Internet users are likely to leave a website if they feel they have too many clicks to find what they are looking for. Live Site Greeter, a variation on the traditional live chat software, is an effective way for online businesses to overcome this challenge.

Can you imagine a store where nine out of ten customers left without buying and no one ever asked them what they were looking for? We’ve come up with the solution for you. Live Site Greeter is proven to increase the conversion on your website. Here’s how it works:

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How to Build and Maintain Lasting Client Relationships

The key to any successful business hinges on its ability to build and maintain strong client relationships. This is no simple task, but if done correctly, it can set your company apart from its competitors. To make your life easier, we have put together three ways your business can build and maintain successful client relationships.

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How to Make the Most of Your Next Trade Show

Trade shows are a key component to almost any marketing strategy. Whether you are an exhibitor or just visiting, a trade show is a great place to network and build new business relationships.

To get the most out of a trade show, it is important to have a clear strategy in mind, which is why we are here to help. Here are five simple tips to make the most of your trade show experience:

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4 Key Benefits of Live Chat for Customer Service

Businesses often invest a considerable amount of time and money in developing an online presence, but get little in return because their website is too difficult to navigate or customer support response is slow. Rather than losing a potential customer many businesses are adding live chat software to their site.

Have you ever considered adding live chat to your website? Perhaps you are unsure if it is the customer service solution for your business, which is why we’ve got your back. Here are four key benefits of live chat software.

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