In case you missed it, Microsoft recently agreed to acquire LinkedIn for 26.2 billion dollars. If you are one of LinkedIn’s 433 million users, it is fair to be a little nervous for what potentially lies ahead for the popular professional social network. After all, this is not Microsoft’s first foray into the social media acquisition game (Ever heard of Yammer? Didn’t think so). Anytime an acquisition like this takes place there is certainly reason to worry.
This post was originally published by Interchanges CEO Chris Patterson on LinkedIn Pulse.
Are you mature enough to succeed?
I’ve been in business for more than 25 years now. In that time I have been able to observe and analyze what it takes for individuals to get promoted, advance and stretch their potential. I’ve found that one of the most important aspects for success is emotional maturity aka attitude. Here are a couple of signs that you are dealing with an emotionally mature person.
Choosing the right content management system is critical to virtually every aspect of your website, especially its marketing potential. Whether you are a web developer or a business owner, wouldn’t you want to use the best content management system to make sure your marketing initiatives are being met?
WordPress can sometimes get a bad rap among the various content management systems that are out there. Since WordPress began as a blogging platform, businesses tend to think it is too simple to support the more complex features they desire in a website. However, over time WordPress has evolved as a content management system and is the most popular of its kind. In fact, today WordPress powers more than 24 percent of the web. Why choose WordPress for your website? Here are a few benefits to keep in mind.
In an era where most of the buying process is complete by the time a prospect is ready to engage with sales, effective marketing automation is the key to engaging potential customers early and often in the sales process.
While there has been an increase in the adoption of marketing automation in recent years, it is not as easy to implement as you may think.
When it comes to search engine optimization (SEO), it can often appear intimidating or overwhelming due to its highly technical, always-changing nature. The truth is, unless you have an experienced in-house SEO team or hire an outsourced digital marketing agency to help you out, organic SEO can be quite difficult to master on your own.
In its ongoing effort to take over the digital world, Google is once again changing the web as we know it.
As smartphones and tablets continue to transform the way we access information, the amount of people using their phone to consume the news continues to rise. In fact, the percentage of people using mobile to access media is now significantly higher compared to desktop. However, the mobile experience can often leave a lot to be desired.
With the introduction of its new Accelerated Mobile Pages, Google is aiming to dramatically improve the performance of the mobile web.
Every marketing department goes through the same internal debate: Should we outsource digital marketing or bring it in-house?
While the decision to outsource digital marketing may seem difficult, it is often very clear-cut. As buying behaviors continue the shift toward online media, the prevalence of digital marketing continues to grow. In fact, in 2016, the average firm will allocate 30 percent of their marketing budget to online. With that trend expected to continue in the coming years, it will be more important than ever before to have a team of experienced experts that know how to run a successful digital marketing campaign.
The days of cold calling to generate leads are over. As today’s consumer grows more frustrated at being interrupted by a telemarketer, inbound marketing has emerged as the primary lead generation tactic.
For most marketers, the goal is to generate leads that will eventually become paying customers. That’s where we can help. Here’s four lead generation strategies and how to determine if it is the right one for you:
Landing pages are an increasingly important part of any inbound marketing strategy. Whether you clicked on an online advertisement, downloaded a white paper, or registered for an event or webinar, it is probably a landing page that got you there.
A landing page is a unique page on your website that’s built to serve a specific purpose and is typically targeted at a particular audience with a goal of capturing contact information. But how do you maximize conversion of your landing page? Here are six simple tips to make your landing page convert:
B2B manufacturers have always striven for efficiency, accuracy and peak performance along the assembly line. But when it comes to the digital way of marketing they continue to lag behind.
To stay competitive in today’s fast-paced digital world, B2B manufacturers must get with the times and incorporate digital marketing into their traditional marketing efforts. The days of cold calling and trade shows still have their place, but should no longer be relied upon as the sole strategy to generate leads. People now use search engines and social media to shop and gather information.
With that said, here are the best digital marketing strategies for B2B manufacturers to implement to bring their digital marketing efforts up to speed: