B2B manufacturers have always striven for efficiency, accuracy and peak performance along the assembly line. But when it comes to the digital way of marketing they continue to lag behind.
To stay competitive in today’s fast-paced digital world, B2B manufacturers must get with the times and incorporate digital marketing into their traditional marketing efforts. The days of cold calling and trade shows still have their place, but should no longer be relied upon as the sole strategy to generate leads. People now use search engines and social media to shop and gather information.
With that said, here are the best digital marketing strategies for B2B manufacturers to implement to bring their digital marketing efforts up to speed:
- Search Engine Optimization (SEO) – 84 percent of industrial professionals use the internet to find components, equipment and services. It is likely some of those searches were related to your products or services. Simply put, if you are not being found on Google, you’re missing a major opportunity to generate leads for your business.
- Social Engagement – Seven out of 10 small and mid-sized suppliers B2B manufacturers are engaging with prospects through social channels. By establishing a presence on social media you will be able to more effectively connect and engage with your target audience.
- Content Marketing – Content reigns supreme in the world of digital marketing, and while 86 percent of B2B manufacturers say they are doing content marketing, only 38 percent say it is effective. Quality content is hard to come by, but by developing a clear understanding of your target audience, you can start creating meaningful content that converts.
As more and more B2B manufacturers begin to adopt digital marketing in the coming years, it is clear that those who fail to take advantage of its immense potential are destined to be left behind and risk losing potential customers and sales opportunities to their competitors.
At first, B2B manufacturers may find it difficult to grasp the concept of digital marketing, but with the right strategies and expert advice, your business can become an industry leader in the digital space in no time.