A whitepaper has the power to be a valuable content marketing tool. However, with all the different types of content you can utilize in your organization’s marketing programs, why would you choose to use a whitepaper? That’s where we can help. Here are three benefits of using whitepapers in your content marketing strategy:
- Educate your audience – A whitepaper is the perfect format for a tutorial piece. Help your audience fix their day-to-day problems, and at the same time promote your business.
- Provide useful information – Whether you are sharing information about a new product, new market or finding a new way to re-hash old data, a whitepaper is an influential piece. Use it to the best of your ability to share relevant information with your customers and potential customer base.
- Promote yourself – No matter what form your whitepaper takes, it will be a promotional piece. You will very seldom see a whitepaper published that doesn’t have plenty of reference to the company that publishes it. A whitepaper is a great opportunity to build your brand because it often times incentivizes users to visit your website or even call you.
A whitepaper is a highly effective form of content marketing that can help you reach a different subset of customers than you might reach through social media, blogs or other means. Take advantage of this tool and make it an important part of your arsenal – unleashing its power to help you accomplish your marketing and communication goals.