How to Maximize Conversion of Your Landing Page

Landing pages are an increasingly important part of any inbound marketing strategy. Whether you clicked on an online advertisement, downloaded a white paper, or registered for an event or webinar, it is probably a landing page that got you there.

A landing page is a unique page on your website that’s built to serve a specific purpose and is typically targeted at a particular audience with a goal of capturing contact information. But how do you maximize conversion of your landing page? Here are six simple tips to make your landing page convert:

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3 Benefits of Whitepapers for Content Marketing

A whitepaper has the power to be a valuable content marketing tool. However, with all the different types of content you can utilize in your organization’s marketing programs, why would you choose to use a whitepaper? That’s where we can help. Here are three benefits of using whitepapers in your content marketing strategy:

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How Live Chat Converts Website Visitors Into Sales Leads

Web-based customer support and selling complex products and services are two major challenges being faced by businesses. Website visitors are growing increasingly impatient – a point illustrated by the fact that more than 83 percent of Internet users are likely to leave a website if they feel they have too many clicks to find what they are looking for. Live Site Greeter, a variation on the traditional live chat software, is an effective way for online businesses to overcome this challenge.

Can you imagine a store where nine out of ten customers left without buying and no one ever asked them what they were looking for? We’ve come up with the solution for you. Live Site Greeter is proven to increase the conversion on your website. Here’s how it works:

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How to Build and Maintain Lasting Client Relationships

The key to any successful business hinges on its ability to build and maintain strong client relationships. This is no simple task, but if done correctly, it can set your company apart from its competitors. To make your life easier, we have put together three ways your business can build and maintain successful client relationships.

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How to Make the Most of Your Next Trade Show

Trade shows are a key component to almost any marketing strategy. Whether you are an exhibitor or just visiting, a trade show is a great place to network and build new business relationships.

To get the most out of a trade show, it is important to have a clear strategy in mind, which is why we are here to help. Here are five simple tips to make the most of your trade show experience:

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4 Key Benefits of Live Chat for Customer Service

Businesses often invest a considerable amount of time and money in developing an online presence, but get little in return because their website is too difficult to navigate or customer support response is slow. Rather than losing a potential customer many businesses are adding live chat software to their site.

Have you ever considered adding live chat to your website? Perhaps you are unsure if it is the customer service solution for your business, which is why we’ve got your back. Here are four key benefits of live chat software.

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How to Effectively Convey Your Value Proposition

Why should people buy from you? Sometimes it is very difficult to express your value in just one sentence. When creating your value proposition, you are making a promise to your customer. The key is to create a value proposition that is effective—and a promise which you can keep. Consider these three simple steps when writing yours.

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Interchanges Voted Best Places To Work in Jacksonville 2015

Jacksonville features a number of prominent businesses, but each year only a select few rise to the top, as the Best Places To Work.

We at Interchanges are proud to be recognized by the Business Journal as one of the Best Places To Work in Jacksonville for 2015!

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Interchanges President Named to 40 Under 40

For the past 11 years, Interchanges President Nelson Bruton has put the needs of his clients ahead of his own, but now it’s Nelson’s turn to take center stage.

Each year the Jacksonville Business Journal honors 40 of the city’s promising business leaders under the age of 40, and this year Nelson made the cut.

From the formation of Interchanges Events, one of the city’s premier networking events, to consistently helping his clients grow their revenues, it’s tough to say we didn’t see this one coming.

The team at Interchanges is proud of Nelson on this well-deserved honor. The best is yet to come!

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