How Google Accelerated Mobile Pages are Changing the Way the Web Works

In its ongoing effort to take over the digital world, Google is once again changing the web as we know it.

As smartphones and tablets continue to transform the way we access information, the amount of people using their phone to consume the news continues to rise. In fact, the percentage of people using mobile to access media is now significantly higher compared to desktop. However, the mobile experience can often leave a lot to be desired.

With the introduction of its new Accelerated Mobile Pages, Google is aiming to dramatically improve the performance of the mobile web.

Read more

US Hoists Corporation Joins Interchanges Growing Client List

Jacksonville, FL – Interchanges is pleased to announce it has added US Hoists Corporation as its newest client. Interchanges will assist in developing multiple campaigns and integrating critical business processes. The expected results are increased brand awareness and increased revenue from parts, service, and new machine sales.

US Hoists provides reliable parts, preventative maintenance and high-quality service for marine hoists. They specialize in custom fabrication, with the ability to design and fabricate parts to the specifications of a variety of marine hoists. Through its customer-centered approach, US Hoists strives to maintain long lasting relationships with its clients that is reassuring in its ethics, availability and dependability.

Read more

Why You Should Outsource Digital Marketing

Every marketing department goes through the same internal debate: Should we outsource digital marketing or bring it in-house?

While the decision to outsource digital marketing may seem difficult, it is often very clear-cut. As buying behaviors continue the shift toward online media, the prevalence of digital marketing continues to grow. In fact, in 2016, the average firm will allocate 30 percent of their marketing budget to online. With that trend expected to continue in the coming years, it will be more important than ever before to have a team of experienced experts that know how to run a successful digital marketing campaign.

Read more

4 Tips for Successful Business Networking

If you are looking to grow personally and professionally, business networking provides a great opportunity to meet like-minded individuals, and this can often lead to opportunities to work together.

Networking is about making valuable connections and building mutually beneficial relationships. But, perhaps you are new to the networking game and are unsure of how to make the most of each networking event. That’s where we can help. Here are four tips for successful business networking:

Read more

How to Choose the Right Lead Generation Campaign

The days of cold calling to generate leads are over. As today’s consumer grows more frustrated at being interrupted by a telemarketer, inbound marketing has emerged as the primary lead generation tactic.

For most marketers, the goal is to generate leads that will eventually become paying customers. That’s where we can help. Here’s four lead generation strategies and how to determine if it is the right one for you:

Read more

How to Maximize Conversion of Your Landing Page

Landing pages are an increasingly important part of any inbound marketing strategy. Whether you clicked on an online advertisement, downloaded a white paper, or registered for an event or webinar, it is probably a landing page that got you there.

A landing page is a unique page on your website that’s built to serve a specific purpose and is typically targeted at a particular audience with a goal of capturing contact information. But how do you maximize conversion of your landing page? Here are six simple tips to make your landing page convert:

Read more

3 Benefits of Whitepapers for Content Marketing

A whitepaper has the power to be a valuable content marketing tool. However, with all the different types of content you can utilize in your organization’s marketing programs, why would you choose to use a whitepaper? That’s where we can help. Here are three benefits of using whitepapers in your content marketing strategy:

Read more

Why a Verified Google+ Page is Important for Your Business

Google+ has struggled to gain traction as a social network since its launch in 2011 to compete against Facebook and Twitter. While it has fallen short of expectations from a social media perspective, Google+ is emerging as an essential platform for any business.

However, many in the digital marketing community are struggling to unlock the power behind Google+. That’s why we’ve got your back. Here are four key benefits of a verified Google+ page for your business.

Read more

How to Promote Your Event Using Social Media

Have you ever hosted an event and promoted it across social media, only to have attendance fall flat? Perhaps you are not making the most of your social media event marketing.

Social media is an integral part to any event experience these days. Whether you are planning a small get together with friends or the largest networking event in your city, social media can be an effective way to get the word out and connect with your audience.

Here are five simple tips for how to promote your next event using social media.

Read more

Ready For Your Business To Grow

Contact us today to find out more.