Moffitt believed their SEO strategy had plateaued. Being in a niche market, Moffitt was having difficulty deciding which keywords were important, especially when it came to what their potential customers were searching for on the web. This coupled with the fact that there was little to no growth in their organic traffic, led Moffitt to believe it was time for a different approach.
After taking the time to understand Moffitt’s business and various products, Interchanges researched and identified the industry-related keywords that offered the best opportunity for growth. From there we built a content strategy around those keywords with a high search volume to drive more traffic and generate more inbound leads.
Keywords have increased over 5000 positions across Google, while organic traffic to moffittcorp.com has increased by 300%.
Our organic traffic has gone up over 300 percent. It’s been wonderful to see the uptick in inbound leads as a result.
Moffitt Corporation, Market Analyst