March 25, 2016 Interchanges

Why You Should Outsource Digital Marketing

Every marketing department goes through the same internal debate: Should we outsource digital marketing or bring it in-house?

While the decision to outsource digital marketing may seem difficult, it is often very clear-cut. As buying behaviors continue the shift toward online media, the prevalence of digital marketing continues to grow. In fact, in 2016, the average firm will allocate 30 percent of their marketing budget to online. With that trend expected to continue in the coming years, it will be more important than ever before to have a team of experienced experts that know how to run a successful digital marketing campaign.

Keeping that in mind, here are a few benefits of outsourcing your digital marketing:

Benefits When You Outsource Digital Marketing

Cost effective – Why hire one marketing executive when you could hire a team of digital marketing experts? Instead of spending your time and marketing budget on recruiting, training, salaries and benefits, as well as investing in the numerous tools it takes to run a successful digital marketing strategy, rely on the expertise of an outside agency.

Skip the learning curve – Your own team may have a better understanding of your company, products, services and customers than an outsider. But what an agency may initially lack in knowledge about your business, they more than make up for in experienced marketing talent and skill that would be near impossible to emulate in-house. Over time, this dedicated team of digital marketers will come to understand the goals, ins-and-outs and objectives of your business.

More time to focus on core business – Managing a digital marketing campaign, and all of the reporting and analytics that come along with it is no simple task. When you outsource digital marketing you can make use of all the extra time you will have on your hands and focus your energy on areas that may be neglected within your business.

While you may view your marketing agency as just another vendor, if you want to establish an ongoing, long-term relationship with them, it is important to view them as a true strategic partner and an extension of your team.

If you are still hesitant about working with an agency, begin with a small project and use it as an opportunity to determine whether it is a good fit for your business.

How is your marketing department setup? Do you handle your digital marketing in-house or is it outsourced? Do you think outsourcing your digital marketing is a good idea?

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