Search engine optimization (also referred to search engine placement, search engine ranking or SEO optimization) is the art of placing your web site in the first few pages of a search engine for a strategically defined set of keywords. Search engine optimization improvement in search engine placement leading to an increase in targeted traffic to your web site, thus resulting in more leads and sales. Request a free SEO Quote, NOW!

Why SEO?

• Major search engines command over 400 million searches every day, day after day. SEO helps you get this piece of the pie, which you might be losing otherwise to your competition
• Search engine optimization offers a much better return on investment compared to banner campaigns or pay per click campaigns
• Search engine optimization helps you capture targeted traffic... people who are already looking for the product or service you offer
• Search engine optimization is a long term and permanent answer to your traffic woes. Once a web site has been optimized for search engines it can stay at the top for long periods of time
• Search engine optimization results in huge savings on ad-spent using traditional channels of marketing

Interchanges is a Jacksonville, Florida based search engine marketing firm offering organic search engine optimization and pay per click (PPC campaign management) services. We work with clients in varied fields from all over the world and offer them unique and customized SEO programs that help improve search engine placement and rankings of their web site. Our clients hold top 10 rankings for competitive keywords in various fields like web designing, lead generation, insurance, travel, training and education, finance, marketing among others.

We offer comprehensive SEO programs, which include:

• Web site Review
  The first step in the process of search engine optimization involves the identification of spider stoppers in a web site. These may include broken links, Non-optimized titles, missing tags, non-optimized link structure among other factors.
  
  
• Competition Analysis
  Web sites of competitors, which have undergone search engine optimization sometimes, offer valuable clues with regards to the right keywords to target. Also studying the competition helps us identify and finalize the SEO optimization plan for your web site.
  
  
• Keyword Identification
  Many web sites in spite of ranking high, do not get enough traffic. This may be because the keywords that they are targeting may not be the keywords being searched for, on the search engines. Keyword identification is a very important part of search engine optimization and includes researching keywords using various resources in the quest for finding related yet popular phrases.
  
  
• Page Optimization
  This step in the process of SEO involves the actual optimization of your web pages. Here pages will be optimized with regards to tags, link structures, images, body text, and other visible and invisible parts.
  
  
• Building Incoming Links
  A good link building campaign is the key to achieving good rankings for competitive keywords. Our link exchange campaigns are human powered, and done completely manually. This step of SEO involves
• Identifying potential link partners - These are web sites which complement your web site in content and have a good search engine presence
• Securing The Link Exchange - This involves contacting the webmasters or site owners and getting our link reciprocated

• Manual Submissions to search engines and directories
  Manual Submissions to search engines and directories is a process often referred as search engine submissions. Many advertise a quick and simple software or service which helps submit to over 1000 engines for a few dollars, but few tell you that it is the top 10 engines that command over 85% of the internet's search engine traffic. Our search engine optimization campaign involves systematic submissions, done manually, to the top search engines and directories
  
  
• Analysis and Tweaking
  Search engine optimization is a long-term solution to your traffic woes. Our comprehensive search engine optimization packages involve continuous fine tuning of the web site based on traffic trends and ranking trends. Search engines often change their algorithms... We tweak your web site to compensate of the changes, hence enabling you to stay on top.

• Comprehensive SEO Reporting
  We believe in keeping our clients informed. Our comprehensive SEO reporting process helps you know about the exact schedule and steps that we follow for the search engine optimization of your web site. We offer periodic comprehensive ranking, link exchange and schedule reports in addition to having a dedicated strategy manager just a phone call away.

Web Analytics

We use Google Analytics to analyze and track web site traffic and the behavior of consumers on your web site. Google Analytics is a great tool to learn what is happening month-to-month and year-to-year on your web site.

• Google AdWords Integration
• Number of visitors to your web site
• Referrals – Which search engines, directories and sites refer most visitors to your site
• Feeder Markets - which city, state, country are visitors coming from
• Visitors from organic optimization (SEO) versus pay-per-click (PPC)
• Which pages on your web sites are bringing in the most number of visitors
• What search terms and marketing campaigns are generating the maximum revenue
• Which search engines and directories are generating the most revenue

Get an Internet Marketing Solution for your web site>>