One of the greatest things about social networks is you can share and exchange information pretty freely with your peers. This is what social networking is supposed to be, right?
So what happens when you have been running a business properly and ethically and then you have a disgruntled customer who decides to take their grievance or issues online in the form of a blog, forum post, or even worse, a video segment explaining “their side” of the story? The customer, instead of calling or going directly to you to vent or air their grievances, they decide to go online and post it, “To let the people know”!
These posts take on a life of their own. They somehow morph into something larger than it really needs to be, and the search engine results pages otherwise known as SERPS, keep the posts alive a lot longer than they need to be.
What’s the problem, you ask? Well, when someone goes to search your company, instead of seeing your hard earned search results; they see the angry blog post instead. This can have a very negative effect on your company and more importantly, your reputation. This is not the best impression to make on a potential new customer.
Your company’s reputation may be linked to this “angry blog” and will be embedded on the search engines for a very long time.
One thing to be aware of is that changing any sort of negative perception requires a lot of time and energy. It’s not a quick fix. You need to identify what aspects of the perceptions are most important and hence determine how to set about changing those.
Interchanges.com is here to help and provide online reputation management services to get rid of negative publicity of you or your website on the internet. We understand that you have a company to run and do not have the time nor the expertise to fix what others have broken. Let us take on that responsibility.
We call it “GWASHING”. It has been said that unless a company fixes the problem, nothing will stem the tide of bad publicity.
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Web Development
