Mobile Marketing Florida

Short Code (SMS):

Short codes, also known as short numbers are special telephone numbers, significantly shorter than full telephone numbers, which can also be used to address SMS and MMS messages from mobile phones or fixed phones. Short codes are extensively used as a mobile marketing tool, overtime short code becomes an identity for the marketer and consumers associate the code with the product. Thus short codes can also be used as a brand building tool.

They are designed to be shorter to read out and easier to remember than normal telephone numbers. While similar to telephone numbers, they are, at the technological level, unique to each operator, although providers generally have agreements to avoid overlaps. In some countries, such as the United States, some classes of numbers are inter-operator (U.S. inter-operator numbers are called Common Short Codes).

Short codes are widely used for value-added services such as television voting, ordering ringtones, charity donations and mobile services. Short codes provide an additional avenue for marketers who are looking to capitalize on the ever growing mobile marketing space. Messages sent to short code numbers are generally billed at a higher rate than a standard SMS.