Interchanges has an exclusive relationship with the industry leader in online testing and optimization: Marketing Experiments.  Marketing Experiments has been leading the charge in this arena for many years.  Each of the team members at Interchanges is either certified in one or more of the methodologies and seasoned in Marketing Experiments best practices or is currently undergoing the educational courses necessary to become certified.

Marketing Experiments is an online laboratory with a simple (but not easy) five-word mission statement: To discover what really works. The Lab tests every conceivable marketing method on the Internet. The results are published in the Marketing Experiments Journal which is a free email newsletter that explains recent testing methodologies and results from ongoing experiments.  Subscribe for free here to join the Marketing Experiments community and receive invitations to free web clinics.

As landing pages are becoming more and more prevalent online, both the demand and importance of testing are on the rise.   Some well known experts are calling 2008 the year of optimization in which landing page conversion optimization will be the critical part of successful Internet marketing strategies.

Interchanges can help make sure your web site and/or landing page is created using best practices from years of testing and optimization.  By utilizing proprietary formulas and methods developed by Dr. Flint McGlaughlin, founder of Marketing Experiments, Interchanges has the unique ability to build strategies into pages that are sure to perform at the optimal level.

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