The team at Interchanges is always looking for better ways to help companies grow their revenues. An often overlooked but critical component of an optimized sales funnel is a systematic, automated-follow-up campaign. Another term for this is 'lead nurturing'. Having a well thought out follow-up process for your inbound leads can bring tremendous benefits (and revenue) to an organization. Sales cycles get shortened, the number of lost sales (due to lack of follow up) decreases, and business owners have peace of mind knowing there are foundational systems in place and working seamlessly within their company.