Capturing leads is one of the most, if not the most important reason for having your web site. Done properly it can transform your web site into one of those fantastic Internet success stories we all read about. Yet, many are unaware or ignore these crucial lead capture elements when designing their web sites.

'Lead capture' simply means capturing or obtaining the contact information (name and e-mail) of your site's visitors. You obtain permission to contact these visitors because they voluntarily gave you their contact information. Most web sites do not focus on giving different contact options to the web site visitor. There are four personality types and each type prefers different ways of learning more about your company. Some want to speak to someone right away over the phone or via chat, others want to read more or learn more on their own before speaking to someone. Interchanges realizes this important facet of Internet marketing and recommends the following capture tools be integrated in every web site

1. Telephone number. The phone number should be in a prominent position on the web page so that the user does not have difficulty finding it when they are ready to speak to someone. Interchanges also offers a call-tracking service to determine which marketing channel your calls are coming from.

2. Newsletter Sign-up. There should be a place for web site visitors to enter their name and email address to receive further information from your company. Interchanges will help create a good incentive for them to sign up.

3. Live Site Greeter. This cutting edge service allows your company to proactively engage your web site visitors in a live chat. Interchanges.com provides the live greeter for you and sends all chat transcripts to your email address for you to follow up with in real time. This is one of the most powerful capture tools available.

4. Click to Call. This service starts with offering an e-button on all your web-pages and if desired, in your email signature. When you determine what hours you want to be reachable, your button will display and be clickable. The visitor on your site enters their phone number where they are NOW, their phone will ring NOW and your desired phone number, perhaps your cell phone, will ring NOW. You have just delivered on the promise that the two of you will talk NOW.

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