Everyone has heard of the 12 Days of Christmas, but have you heard the 12 Days of Interchanges? With seasonal traffic set to rise and an increase in online sales opportunities, this is the perfect time to invest in your digital sales strategy. What is your business doing to cash in on the holiday buying season? Here are a handful of tips (12 to be exact) to make sure that your sales and marketing strategy is ready to take on the holidays.
Create seasonal offerings to drive sales: END THE YEAR STRONG
Nothing can help drive business during this time of year like a perfectly timed holiday promotion. Americans spend over $465 Billion during the month of December and there is no reason why your business shouldn’t get at least a little slice of that pie.
Change all your social posts, brochures, ads etc. to a holiday theme
A great way to show your holiday spirit is to prepare holiday logos for your business. Placing a bow on your logo or having your logo serve as ornaments on a Christmas tree are just a couple of ideas.
Implement a holiday marketing plan
Remember timing is EVERYTHING. Spend time planning your social media, content marketing and email campaigns in advance. You’ll thank yourself later during the busy holiday season.
Create a New Year’s Resolution marketing strategy
Christmas, Hanukkah etc. aren’t the only holidays happening. New Year’s is a time when people reflect on how they can improve themselves or better their business. So take some time and review your results from the past year. Take note of what is and isn’t working and adjust your campaigns appropriately.
Use Email Marketing to put your holiday offers in front of prospective customers
Some people need to be reminded it’s the best time of year to spend money. Email continues to be one of the best ways for directly reaching individuals and driving sales. You will be dealing with a lot of competition during the holiday season, so it is important to send helpful content, as well as holiday promotions and product suggestions.
Don’t Overlook Direct Mail
With the rise of digital marketing you may feel your time and budget are better spent on email or social media marketing. Although these forms of marketing can be effective, sometimes nothing beats the personalization of a direct mail campaign. Many businesses feel direct mail is outdated, which means less competition, and a way for your business to stand out from the crowd.
Host A Special Event
Have a holiday networking event or throw a specials party for people to come to and get exclusive deals (Your own Black Friday event).
Connect with Potential Clients
People buy from people. Let potential clients see who you are behind the scenes. Increase your presence on social media platforms during the holidays to build loyalty and trust.
Create a Holiday Themed Competition or Jingle
Having something that clients can laugh about or sing along with is EXCELLENT for brand awareness. It is also a great way to show off your personality and demonstrate the human side of your business.
Put Together a Quick Survey
With the new year approaching, there is no better time to start thinking of ways to improve yourself and your business. A quick and easy way to get suggestions on where your business can improve is from your current and potential clients. Send them a short survey and take the results and implement a few of there ideas in the upcoming year.
Stay Top of Mind
The holidays can be a crazy and stressful time. With employees taking off for the holidays, it can be difficult to maintain consistent communication with your clients. Make sure to stay top of mind by scheduling any meetings and marketing campaigns well in advance. Let your clients and target audience know how your company is preparing for the holidays and all the exciting things you have in store for the new year.
Plan for the Year Ahead
Before taking off on that family vacation, make sure you have sales and marketing strategy planned for the new year.
What sales and marketing strategies have you implemented in your own business for the holidays? Have you tried using any of the tips we’ve listed above? If so, to what success? Let us know in the comments below.